SEO and SEA are important components of digital marketing as they allow companies to strengthen their online presence and reach more potential customers. Through a combination of paid advertising (SEA) and organic optimization (SEO), companies can maximize their visibility in search results and increase their success in the digital space.
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FAQ
SEO improves the visibility of a website in organic search results, which leads to more traffic and potential customers.
It can take 3 to 6 months to see initial results, depending on the competition and level of optimization.
SEA refers to paid ads in search engines such as Google Ads, where you only pay when someone clicks on your ad (pay-per-click).
SEO: Long-term, organic, free traffic.
SEA: Short-term, paid, immediate visibility.
Yes, a combination of both approaches can deliver both short-term results and long-term organic visibility.
The costs depend on the CPC (cost-per-click) of the keywords and the total budget.